Facebook is testing a new 'Short Video' feature within its app, considering the ban of TikTok in India and the expected US ban. This new feature appears in the center of News Feed, which functions just like the famous swipe-up manner in Tiktok app. Let me inform you that Facebook recently launched the Reels feature on its Instagram app to fulfil TikTok's shortage and now it appears that Facebook will also have similar feature. We 're not sure about the scope of this feature's testing, but we might get this feature on Android devices in any the latest versions of Facebook.
The feature was first spotted by social media consultant Matt Navarra who tweeted: "INTERESTING! Facebook is also testing a ‘short videos’ feed with TikTok-like swipe up in its main app. This appears to be in addition to Instagram Reels. h/t @roneetm"
This new feature resembles the video style of TikTok and includes swipe-up scrolls to watch the next video. We get this feature in our Facebook app, so a lot of this feature has been made available to Indian users. However, it is not possible to reach every Indian user, Facebook is still testing it among users before rolling it out commercially.
Commenting on this, a Facebook spokesperson said in the email, "We are actively testing new creative approaches so that we can understand how people want to express themselves. Short-form videos are widely popular and with this experience we are creating new ways of communicating, building and connecting with people on Facebook."
Let me tell you that Facebook's interface for this short video section is largely similar to TikTok, with comments and likes on the bottom right. Creating and posting short videos as well as exploring new ways of expressing yourself. Users can use the new short videos to place music on their recorded clips, and discover new ways to express themselves.
The new short video feature enables users to place music on the clips recorded. Apart from that, in this new feature you'll also get the option of poses and records like that of in TikTok. You can share it in the in-app after making the video. Once the video has been posted you can see it in your Facebook's 'Short Videos' section.
Significantly, Facebook has in the past opted for Instagram reels after Tiktok 's ban in India, which offers a somewhat close Tiktok experience in usage. At the same time, Facebook has now introduced its new feature 'Short Videos,' after which you can enjoy this feature on Facebook too.
The urgency of seeking to attract users with short form videos on Facebook emerges as TikTok plans ways to re-enter the market. ByteDance is attempting to negotiate with the Reliance Industries in selling TikTok's local business share.
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